Privacy Policy

Bloomfield Creative
Last Updated: 2026.04.18

1. Introduction

Bloomfield Creative (“BC”, “we”, “our”, “us”) is committed to handling personal information in accordance with applicable privacy laws, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

This Privacy Policy explains how we collect, use, disclose, and manage personal information in connection with our services, systems, websites, and AI-driven technologies.

2. Information We Collect

We may collect and hold the following categories of information:

2.1 Personal & Contact Information

  • Name

  • Email address

  • Phone number

  • Business details

2.2 Client & Service Data

  • Information provided for service delivery

  • Project details and requirements

  • Communications and correspondence

2.3 Payment & Transaction Data

  • Billing details

  • Transaction history

Payment processing is handled by third-party providers (e.g. Stripe). We do not store full payment card details.

2.4 AI Interaction Data

Where AI systems are deployed (including voice and chat systems), we may collect:

  • Call recordings and/or transcripts

  • Message content and interaction logs

  • Booking and enquiry details

  • Metadata (timestamps, interaction outcomes)

2.5 Technical & Usage Data

  • IP address

  • Device and browser information

  • Website usage data

  • Cookies and tracking technologies

3. How Information Is Collected

We collect information through:

  • Direct interactions (forms, calls, messages, emails)

  • Website usage

  • AI system interactions

  • Client-provided data

  • Third-party platforms and integrations

4. How We Use Information

We use personal information to:

  • Provide and deliver services

  • Configure, operate, and improve AI systems

  • Facilitate communication and customer interactions

  • Process payments and manage accounts

  • Monitor performance and system behaviour

  • Comply with legal obligations

5. AI Systems & Automated Processing

Bloomfield Creative deploys AI-powered systems to assist with communication, enquiry handling, booking processes, and operational workflows.

Important Disclosures:

  • AI systems operate using probabilistic models and predefined configurations

  • Outputs may be incomplete, inaccurate, or vary depending on inputs

  • AI systems do not constitute human advice or decision-making

  • Interactions may be recorded, monitored, and analysed for system improvement

By interacting with these systems, users acknowledge and accept these limitations.

6. Call Recording & Consent

Where voice-based systems are used:

  • Calls may be recorded or transcribed

  • Interactions may be monitored for quality, training, and system optimisation

By continuing a call or interaction, individuals are deemed to have consented to such recording and processing.

7. Disclosure of Information

We may disclose personal information to:

  • Service providers and contractors

  • Payment processors (e.g. Stripe)

  • Hosting, infrastructure, and software providers

  • CRM and automation platforms

  • Regulatory or legal authorities where required

We do not sell personal information.

8. International Data Transfers

Information may be stored or processed outside Australia through third-party platforms.

By using our services, you acknowledge and consent to such transfers.

9. Data Security

We take reasonable steps to protect personal information from misuse, interference, loss, and unauthorised access.

However, no system is completely secure, and we cannot guarantee absolute security.

10. Data Retention

We retain information only as long as necessary to:

  • Provide services

  • Maintain business records

  • Comply with legal obligations

Data may be deleted or de-identified when no longer required.

11. Access & Correction

Individuals may request access to or correction of their personal information by contacting us.

We will respond in accordance with applicable laws.

12. Cookies & Tracking Technologies

Our websites may use cookies and similar technologies to:

  • Improve functionality

  • Analyse usage

  • Support marketing efforts

Users may control cookies through browser settings.

13. Third-Party Services

Our systems may integrate with third-party platforms.

We are not responsible for the privacy practices of those platforms.

14. Client Responsibilities

Clients acknowledge and agree that:

  • They are responsible for the accuracy of information provided

  • They are responsible for how AI systems are configured and used within their business

  • They must ensure compliance with applicable laws when using our systems

15. Limitation of Liability

To the extent permitted by law:

  • Bloomfield Creative is not responsible for outcomes resulting from AI-generated interactions

  • We do not guarantee specific business results

  • Users should not rely solely on AI outputs for critical decisions

16. Updates to This Policy

We may update this Privacy Policy from time to time.

The latest version will be made available on our website.

17. Contact

For privacy-related enquiries:

Bloomfield Creative
Email: [email protected]
Location: New South Wales, Australia

© 2026 Bloomfield Creative. All Rights Reserved.